How to maximise the benefits of graphic recording at a conference - A case study from Masters of Digital 2024
This year it was the second time that I did graphic recording at the Masters of Digital conference in Brussels. This is a very well organised event that showcases the newest digital delevolpemnts in Europe each year. What I love about this event (apart from the amazing speakers and nice atmosphere) is that they really emphasise the graphic recording and integrate it seamlessly into the event. Let’s see how they do it.
1. Positioning the graphic recorder
I was sitting outside in the lounge / networking area and my iPad was connected to a huge screen, so people could see how the drawings were created throughout the day. Meanwhile, I was listening to the sessions via livestream. Because I was at such a prime spot, practically everyone was able to see what I was doing. People spent a few minutes just looking at the drawing process while gathering their thoughts and processing the information.
2. Projecting in the conference room - interaction with the speakers
Every once in a while, the tech team would project the drawing on a huge screen above the presenters in the auditorium. It provided a great pattern interrupt to the audience who could refocus their energy on what was being said by seeing a visual representation of it happening in real time. Presenters also appreciated seeing the drawing process because they could interact with it, look at what was represented already and what else should be covered. There were a few great moments where the moderator said “I’m sure the graphic recorder will add this”, or summarised what was said which benefited both me and also the audience.
3. Interaction with the participants
During the breaks, people came up to me to ask about graphic recording, and also to workshop ideas about how it could be used in other settings, for example strategy workshops or internal meetings. It was plain to see that the audience really appreciated the grounding effect of the illustrations and were super energised by following along. Several also asked when they could have them and if they will be available afterwards (of course they will).
4. Using the illustrations post event
The organising team always prioritised putting the visual summaries on the Masters of Digital website, and they are even available from previous editions of the conference. They also send them to the participants who can revisit them whenever needed.
In summary: Participants felt energised and engaged, and they appreciated having something tangible to take away with them. And the cherry on top? I’ll be there again in 2025!
Would you like to have something similar at your next event?