Medical illustrations and infographics
Telling your story through visuals is an extremely effective way when it comes to scientific and medical content. Especially when you are communicating to non-experts, illustrations and infographics can complement your audience and facilitate their understanding. With the rising interest in science communication, these visual tools are becoming more valuable to researchers and medical professionals. Below is a selection of such visual work.
Infographic to explain the work of anethesiologists
A few years ago there was a campaign in Spain that simplified the work of anesthesiologists to the point that many in the field got offended and there was a bad vibe along colleagues in hospitals. I teamed up with an anesthesiologist and created an infographic that detailed the work of these medical professionals. It got picked up but several notable accounts on Twitter and contributed in its little way to the subsiding of the campaign.
In this case, the infographic was a great choice because we wanted to target regular citizens who don’t have all the background information about specific medical issues and we wanted to communicate in a way that was inclusive and upbeat, while also creating shareable content.
Infographic describing the care of an exremely premature baby (FR)
What happens to babies when they are born very very early? The neonatology team at the Erasmus hospital in Brussels wanted to create an infographic that showcases the work they do to welcome and treat extremely premature babies. The audience was firstly the parents to explain to them exactly with the help of visuals how there baby will be treated, and also other hospital professionals both from Erasmus as well as other hospitals to learn from the best practices of the unit.
Live illustration at neonatology conferences
for several years now I have participated at the annual meeting of the Erasmus hospital neonatology unit to create live illustrations of the keynote speeches there. The visuals are used to illustrate the complex subjects at the event as well as to help attendees refer back to colleagues after the event.